WE ARE FRANQUICIA BOOST
About Us
Franquicia Boost, founded by seasoned technology leader Sana Parvez, is dedicated to simplifying the franchise journey with clarity, structure, and transparency. Inspired by her family’s experiences with small business challenges, Sana identified a gap in the franchise industry: while large brands benefit from robust tools, smaller franchises struggle with complexity and limited support. Franquicia Boost addresses this by offering smart, accessible tools—such as automated workflows, a unified dashboard, and a matchmaking engine—to empower franchisors and franchisees to make informed decisions and grow confidently.
Our platform fosters a collaborative ecosystem, integrating with franchise consultants, legal experts, and other service providers to create a scalable support system. Backed by industry insight and a passion for uplifting entrepreneurs, we’re reshaping franchising to be smarter and smoother for all, from first-time franchisees to expanding brands. The name “Franquicia,” rooted in the Old French franchir (“to free”), reflects our mission to liberate franchise businesses through empowerment and innovation.
Sana Parvez, with over 15 years of experience at Shopify, TD Bank, Barclays, and MNP, founded Franquicia Boost to streamline the franchise industry. Inspired by her family’s small business challenges, she recognized inefficiencies at a franchise expo—overwhelmed franchisees and inadequate tools favoring large brands. Her platform offers a digital-first solution, providing structure, transparency, and confidence to de-risk franchising for all.
Blending technical expertise with empathy, Sana creates a trusted guide for franchisees and franchisors. Her curiosity, evident in her love for travel and new cuisines, drives her innovative approach. The name “Franquicia,” from the Old French franchir (“to free”), reflects her mission to empower franchise businesses with the freedom to thrive.
Sana Parvez, with over 15 years of experience at Shopify, TD Bank, Barclays, and MNP, founded Franquicia Boost to streamline the franchise industry. Inspired by her family’s small business challenges, she recognized inefficiencies at a franchise expo—overwhelmed franchisees and inadequate tools favoring large brands. Her platform offers a digital-first solution, providing structure, transparency, and confidence to de-risk franchising for all.
Blending technical expertise with empathy, Sana creates a trusted guide for franchisees and franchisors. Her curiosity, evident in her love for travel and new cuisines, drives her innovative approach. The name “Franquicia,” from the Old French franchir (“to free”), reflects her mission to empower franchise businesses with the freedom to thrive.
Meet Our Team
Technology
Marketing

Tech Connect Alberta, a social enterprise partnered with the AMG Foundation, leverages technology to create opportunities, empower communities, and foster sustainable growth. We are committed to building an inclusive, supportive tech ecosystem where individuals—part of our member-driven community of over 7,000 tech enthusiasts

Payal is a marketing leader with global experience at Microsoft, Symantec, NetApp, and Progress Software. She is an expert in SaaS and B2B marketing, specializing in content strategy, demand generation, thought leadership, public relations, and multi-channel execution that deliver measurable business growth.


